Our BOLD RADICAL PROPOSAL: 

ADVERTISE TO EDUCATE JEWS!

This is actually a DOUBLE RADICAL PROPOSAL. 

Part I:  IT'S TIME TO ADVERTISE JUDAISM
TO JEWS.

Not crude flashy ads, of course.  We're talking sedate and tasteful, thoughtful ads - that appeal to people's souls - ads that educate as to what makes Judaism so special. 

Click to see our
Pro-Judaism PR & Advertising Campaign.

We believe that advertising is a great medium for this because:

A.  We're looking to reach Jews who are NOT looking for us!  And that's something that advertising will help us to do. 

B.  We want this POSITIVE attitude toward Judaism - and Jewish ideas - this POSITIVE PR - to get OUT THERE - not just stick in the synagogue or among the commited ones - but get out to the people whom these ideas can change - such as Jews who are dating and planning to have families - and the folks who might have some influence on them. 

C.  Advertising to Jews works.  Just ask the people at the Conservative Synagogue of Jamaica Estates.  They had a dying congregation - until they placed some snappy ads in their local paper before the High Holy Days.  Boom!  "We were floored by the response!," said the Rabbi, as reported in the New York Times.  They thought maybe 20 new people would show up.  No - 100 new people showed up.  

(If you're wondering how effective advertising can be, just think of CocaCola - a no-name sweet drink that became one of the most successful enterprises in all of history - solely because of advertising.  We just read an article about other great American corporations that were basically MADE THROUGH ADVERTISING:  Kellogg's Cereals and Gillette, among them...  Bottom line:  ADVERTISING WORKS!)

D.  Take a look at our Pro-Judaism PR & Ad Campaign. 

Picture these ads in the New York Times, The Wall Street Journal, New York Magazine, The Village Voice and any other appropriate newspaper or journal. 

We think it's an exciting idea - to talk to Jews where they "live" - inside the pages of the journals and newspapers they read on a regular basis.  We picture having a regular ad, daily, in The New York Times, on the back of the Tiffany Ad on page A4 - at the top corner of the page.  (Look it up - it's a prime place for our ad....)

Part II:  The DOUBLE RADICAL - and very exciting - part -

THIS REGULAR, DAILY AD SPACE IN THE TOP CORNER OF THE FIRST SECTION OF THE NEW YORK TIMES WOULD BE USED NOT JUST BY KEHILLAH, Jewish Outreach Media Campaign - BUT BY ANY NUMBER OF JEWISH ORGANIZATIONS. 

This space could become "The Jewish Corner of the Times" - a place where Jews will come to look for the messages that are sent to them daily from various Jewish organizations.   

You've seen the full page ads that Jewish organizations place in the New York Times.  Why should Jewish organizations spend their precious dollars on an incredibly expensive full page ad when our REGULAR JEWISH CORNER (which could probably be expanded all the way down the page for larger ads, larger impact) will attract, we believe, even more attention? - much more attention - because of the regularity - even though it's a smaller ad - much smaller. 

Our Kehillah ads will be available to businesses to sponsor so that advertisers - such as Manischewitz and Carmel Wines and Empire Kosher Chickens - and Bloomingdale's - can associate their products and names with this connection to the Jewish community. 

Click here to see our Pro-Judaism PR & Ad Campaign.

If you'd like to sponsor one of our ads - or know a business or a person who might - please contact us at:

Kehillah@Earthlink.Net

Thanks. 

Gillie Rose

Director. 

We are interested in your feedback!

Please do e-mail us at
Kehillah@Earthlink.Net
 or - take our
Quick & Short Feedback Survey
(Truly Quick & Short!)

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